{"id":818,"date":"2025-04-18T01:34:44","date_gmt":"2025-04-18T01:34:44","guid":{"rendered":"https:\/\/pragmaticpoint.org\/?post_type=citation-bank-post&#038;p=818"},"modified":"2025-04-24T14:29:56","modified_gmt":"2025-04-24T14:29:56","slug":"discourse-representation-of-consumerism-in-mobile-telecommunication-television-advertisements","status":"publish","type":"citation-bank-post","link":"https:\/\/pragmaticpoint.org\/?citation-bank-post=discourse-representation-of-consumerism-in-mobile-telecommunication-television-advertisements","title":{"rendered":"Discourse representation of consumerism in mobile telecommunication television advertisements."},"content":{"rendered":"\n<p>The study was designed to uncover the representations of consumerism as a part of the Nigerian capitalist. It employed a qualitative design, and co-opted Jacob Mey&#8217;s Pragmatic acts, and Kress and van Leeuwen multimodality to develop a model titled conceptual-textual meaning to analyse online advertisements of MTN and GLO. It analysed the representation of consumerism, using imagery and metaphors like food substances and other materials co-opted from the socio-cultural settings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The study was designed to uncover the representations of consumerism as a part of the Nigerian capitalist. 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